SQUATWOLF opens first Lebanon store in Beirut

SQUATWOLF has opened its first store in Lebanon at City Centre Beirut in Hazmieh, marking the brand’s first flagship outside the GCC. The launch, in partnership with DEFY, expands the Dubai-born performance wear label’s retail footprint as it pushes beyond the Gulf.

Why it matters: - SQUATWOLF’s Beirut opening moves the Dubai-born brand beyond the GCC for the first time. - The store gives the company a physical retail base in Lebanon after building demand there through DEFY since 2022. - The launch expands SQUATWOLF’s regional retail network as the brand looks at further international growth.

What happened: - SQUATWOLF opened its first store in Lebanon at City Centre Beirut on Damascus Road in Hazmieh, Mount Lebanon. - The Beirut location is SQUATWOLF’s 10th flagship store overall. - The store is the brand’s first flagship outside the GCC. - The opening took place in partnership with DEFY (By Move LP). - DEFY has carried SQUATWOLF in Lebanon since 2022.

The details: - The store spans approximately 140 square metres. - The location carries SQUATWOLF’s full performance wear range. - The retail concept is built around the brand’s core ethos of Progress, Performance, and Pack. - Opening week included community-led activations for Beirut’s fitness community. - Those activations included fitness challenges, exclusive prizes, and interactive experiences. - SQUATWOLF was founded in Dubai in 2016 by Anam Khalid and Wajdan Gul. - The brand operates across direct-to-consumer, wholesale, owned retail, and franchise channels. - SQUATWOLF has a direct presence in the UAE and Saudi Arabia. - The brand also has franchise operations in Kuwait and Qatar. - SQUATWOLF is sold in more than 100 countries.

Between the lines: - DEFY helped build local awareness before a dedicated SQUATWOLF store existed in Lebanon. - The company’s comments point to a strategy of following community demand with physical retail rather than leading with stores alone. - Beirut gives SQUATWOLF a test case for scaling beyond the Gulf with a partner that already knows the market.

What’s next: - SQUATWOLF said Beirut is the first step outside the GCC and not the last. - The brand signaled further international expansion plans ahead. - DEFY said the opening reflects its commitment to bringing international brands and new experiences to the Lebanese market.